Cape Town, South Africa (2 February 2016) – PUMA is happy to announce a new partnership with sprinter, Henricho Bruintjies. The 22 year-old South African 100m record holder recently turned professional, and joins PUMA’s exciting portfolio of athletes preparing for the 2016 Olympic Games, including other rising stars such as Andre de Grasse and Jenna Prandini, as well as PUMA’s legends of sprinting, Usain Bolt and Asafa Powell.
2015 was a sensational year for Henricho Bruintjies, that season that saw his breakthrough as a top athlete. At just 21 years old he ran 9.97 seconds in the 100m, breaking the South African record to become the fastest sprinter in South African history. One month later, Bruintjies reached the 100m semi-finals at the 15th IAAF World Championships in Beijing.
Bruintjies discovered his talent at an early age and enjoyed being on the track throughout his school life. With his first Olympics rapidly approaching this year, the sprinter is only just getting started. As Rio beckons, Henricho Bruintjies will become a key ambassador for the PUMA brand, featuring in both marketing activations that promote Running Training product lines and brand campaigns.
Commenting on his new partnership with PUMA, Henricho Bruintjies said, “I have officially turned pro and signed with PUMA, which I am really excited about. PUMA’s history in working with world class sprinters speaks for itself and I’m proud to stand alongside Usain and Asafa as well as the younger guys like Andre, so it will be really exciting to be a part of such a great team. With PUMA behind me, I have even more enthusiasm for the season ahead.”
Speaking about the endorsement deal, PUMA’s Head of Sports Marketing for Running, Pascal Rolling, said, “Henricho Bruintjies is another signing for PUMA Running with huge potential. His speed and his commitment to training clearly shows he is an up and coming star on the track with a long career ahead of him. Having already made his mark in South African Track and Field, we wish Henricho all the best competing at an international level at the Olympic Games this summer.”